A consultant who has run the business himself
Baraqa was founded on one conviction: commercial advice is only worth something if the person giving it has carried the consequences themselves.
Delly Nugraha has 20 years of experience holding key positions across both strategy and execution. He turned a negative EBITDA into a positive one, delivered 5x business growth in two years, built teams of more than 700 people, and opened new lines of business.
Since 2024, that experience has become a consulting practice for corporate clients in transportation, mobility, digital technology, and tourism.
Photo to follow
Consulting Principles
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Full P&L
Country GM/Head at 5 organisations — Ops, HR, Finance, Commercial
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A real turnaround
Zoomcar: negative EBITDA → +2% at booking level
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Scale
Carsome: USD 55K → USD 10M in monthly sales
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Telco foundation
13 years at Indosat & Hutchison Tri — distribution & channels
20 yrs
In key positions
Telco, mobility, e-commerce, digital platforms
5
Organisations as Country GM/Head
Zoomcar, Carsome, AirAsia Superapp, and others
28
New cities opened
Business expansion & GMV growth
700+
People led across teams
Cross-functional: sales, ops, marketing, HR, finance
The Path and What It Taught
Delly's career was built on more than a decade of telecommunications discipline at Indosat and Hutchison Tri, managing distribution networks, retail, and commercial channels.
Through the digital economy boom he led Key Account and regional expansion at Gojek, before taking General Management and Country Leadership roles at Carsome, AirAsia Superapp, and Zoomcar. That range gave him a complete view of the business — from field operations and P&L ownership to executing commercial growth strategy.
Through Baraqa, that practical experience is now put to work helping business leaders rebuild their commercial structure and reach growth that lasts.
BA in Economics (Management) & Diploma in Mass Communication — Universitas Gadjah Mada.